ThirstMetrics

Privacy Policy

Last updated: April 12, 2026

1. Information We Collect

When you use ThirstMetrics or submit a form on our website, we may collect the following information:

  • Contact information: Full name, business email address, and company name provided through our beta access or contact forms.
  • Usage data: Pages visited, features used, and general interaction patterns to improve our product.
  • Technical data: Browser type, device type, IP address, and similar technical information collected automatically.

2. How We Use Your Information

We use the information we collect to:

  • Process your beta access request and communicate with you about the product.
  • Improve and optimize our platform and user experience.
  • Send product updates and announcements (you can opt out at any time).
  • Respond to your inquiries and support requests.

3. Data Sources

ThirstMetrics enriches publicly available Texas alcohol receipts data published by state agencies. We do not scrape private systems, access data behind logins, or collect consumer-level data. Our enrichment layers (DBA resolution, ownership groups, segment tags) are derived from public records and proprietary analysis.

4. Data Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share information with:

  • Service providers who assist in operating our platform (hosting, email, analytics).
  • Legal authorities when required by law or to protect our rights.

5. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS) and at rest. Business email validation (including MX record verification) is used to maintain data quality, not for marketing purposes.

6. Your Rights

You have the right to access, correct, or delete your personal information at any time. To exercise these rights, contact us at hello@thirstmetrics.com.

7. Cookies

We use essential cookies to maintain site functionality and analytics cookies to understand usage patterns. You can control cookie preferences through your browser settings.

8. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

9. Contact

Questions about this policy? Email us at hello@thirstmetrics.com.