Software for the Food & Beverage Industry
Running a multi-unit chain with no idea how much mispriced, out-of-date menus are costing you?
We have a solution for that.
Every menu error found, fixed, and locked — no daily babysitting.
The Product Suite
One mission: give food & beverage professionals the data and workflows they actually need.
Whiskey River
Texas market intelligence + CRM
Turns public TABC data into actionable prospect lists with DBA resolution, segment tags, and ownership-group mapping. Built-in CRM with beverage menu scanning so you can track the accounts that matter.
Learn moreMenuCanon
Menu accuracy for multi-unit operators
Every version of your menu — POS, print, web, third-party — audited against one canonical source. We show you exactly how broken your menus are, fix every error, and lock them down so they never drift again.
Learn morePour Sheet
Tech sheets into print-ready sales tools
Turn a producer tech sheet into three print-ready PDFs — a sell sheet, a shelf talker, and a staff tasting card — written in trade voice, in minutes instead of an afternoon.
Learn moreDepletion Desk
Consolidated depletion reporting for supplier brands
Every distributor's sales report — any format, no new work on their end — consolidated into one clean depletion picture, with billbacks and chargebacks tracked on a single ledger.
Learn moreRowdy EDI
Managed EDI for beverage & CPG suppliers
Concierge EDI compliance for small suppliers: we handle the mapping, testing, and day-to-day document flow with your retail and distributor trading partners — no EDI department required.
Learn moreDeduction Clerk
Distributor deduction recovery for CPG brands
Parse UNFI and KeHE remittances, flag disputable deductions before the deadline clock runs out, and generate ready-to-file dispute packets — built for growing CPG brands.
Capspan
The modules NetSuite left out
Five plug-in modules that close NetSuite's gaps for mid-size operators — CFO dashboards, AP automation, bank reconciliation, FP&A, and sales commissions — priced for teams, not enterprises.
Learn moreThirstAcademy
Training for beverage professionals
Structured online courses for distributor reps, on-premise staff, and industry newcomers — a real-world curriculum built from decades in the trade, not textbook theory.
Learn moreThirstOps
ERP + CRM + warehouse management for distributors
The all-in-one platform for beverage distributors: supplier pipeline, field CRM, lead finder, route management, email campaigns, and compliance — with QuickBooks, Odoo, and ERPNext integration.
Streetwise
Location-pinned photographic intelligence
Field reps record market visits directly on Google Maps, creating a street-level visual record of every account. Works offline, runs in any browser, and adapts to any industry that needs boots-on-the-ground data.
ThirstMail
Email built for beverage operations
Campaigns, replies, and account history in one beverage-native inbox — wired into the rest of the ThirstMetrics suite so your sends and your CRM never drift apart.
Spotlight
Multi-outlet resort inventory management
Depletion data designed for distributors and suppliers working with multi-outlet properties. Track inventory across bars, restaurants, and banquet operations under one roof.
Cadenza
Beverage menu printing & management
Ordering, cost margins, and guest-facing page design in a single workflow. Update a menu, push to print, and keep your numbers accurate — no spreadsheet gymnastics required.
Why ThirstMetrics
We build software the way we wish someone had built it for us — lean, honest, and useful on day one.
25+ Years in the Industry
ThirstMetrics is built by someone who has carried a bag, managed accounts, and sat through the same meetings you sit through. Every feature solves a problem that actually exists.
Built by a Practitioner, Not a Committee
No advisory boards, no focus groups — just 25 years of watching what works on the street and turning it into software that saves time.
Real-World Problems, Not Theoretical Ones
We don't build features because they look good in a pitch deck. If it's here, it's because someone needed it on a Monday morning with a 40-stop route ahead of them.
Flexible & Platform-Agnostic
Browser-based tools that work on any device, online or off. No app-store gatekeepers, no forced hardware upgrades — just open a tab and go.
Industry News
What we're seeing in beverage distribution, QBO, and the tools that run your business.
QuickBooks Is Quietly Breaking Your Exports on June 30
Intuit is migrating all 29 QBO report types to a new format by June 30, 2026. We found out the hard way when our Fintech invoice upload — an Excel macro that worked flawlessly for 14 months — broke with zero notice. 7 million businesses affected.
Read the full breakdownWhat's Next
We ship steadily. Here's what's on the horizon.
- ThirstOps public launch — already running a working Las Vegas distributorship end to end.
- Spotlight beta with select multi-outlet resort partners.
- ThirstMail early access — beverage-native email for sales teams.
- Streetwise and Cadenza development underway — early access later this year.
Contact us
Questions? Let's talk.
Whether you're interested in Whiskey River, Streetwise, Spotlight, Cadenza, or a custom project — we'd love to hear from you.