Software for the Beverage Industry
From street-level market intelligence to menu management — tools built by a 20-year industry veteran for the people who move the business.
The Product Suite
Four tools, one mission: give beverage professionals the data and workflows they actually need.
ThirstOps
ERP + CRM + warehouse management for distributors
The all-in-one platform for beverage distributors: supplier pipeline, field CRM, lead finder, route management, email campaigns, and compliance — with QuickBooks, Odoo, and ERPNext integration.
Learn moreStreetwise
Location-pinned photographic intelligence
Field reps record market visits directly on Google Maps, creating a street-level visual record of every account. Works offline, runs in any browser, and adapts to any industry that needs boots-on-the-ground data.
Whiskey River
Texas market intelligence + CRM
Turns public TABC data into actionable prospect lists with DBA resolution, segment tags, and ownership-group mapping. Built-in CRM with beverage menu scanning so you can track the accounts that matter.
Learn moreSpotlight
Multi-outlet resort inventory management
Depletion data designed for distributors and suppliers working with multi-outlet properties. Track inventory across bars, restaurants, and banquet operations under one roof.
Cadenza
Beverage menu printing & management
Ordering, cost margins, and guest-facing page design in a single workflow. Update a menu, push to print, and keep your numbers accurate — no spreadsheet gymnastics required.
Why ThirstMetrics
We build software the way we wish someone had built it for us — lean, honest, and useful on day one.
20+ Years in the Industry
ThirstMetrics is built by someone who has carried a bag, managed accounts, and sat through the same meetings you sit through. Every feature solves a problem that actually exists.
Built by a Practitioner, Not a Committee
No advisory boards, no focus groups — just two decades of watching what works on the street and turning it into software that saves time.
Real-World Problems, Not Theoretical Ones
We don't build features because they look good in a pitch deck. If it's here, it's because someone needed it on a Monday morning with a 40-stop route ahead of them.
Flexible & Platform-Agnostic
Browser-based tools that work on any device, online or off. No app-store gatekeepers, no forced hardware upgrades — just open a tab and go.
Industry News
What we're seeing in beverage distribution, QBO, and the tools that run your business.
QuickBooks Is Quietly Breaking Your Exports on June 30
Intuit is migrating all 29 QBO report types to a new format by June 30, 2026. We found out the hard way when our Fintech invoice upload — an Excel macro that worked flawlessly for 14 months — broke with zero notice. 7 million businesses affected.
Read the full breakdownWhat's Next
We ship steadily. Here's what's on the horizon.
- Streetwise expansion beyond Texas — adapting the platform for new markets and industries.
- Spotlight beta with select multi-outlet resort partners.
- Cadenza development underway — early access coming later this year.
Contact us
Questions? Let's talk.
Whether you're interested in Whiskey River, Streetwise, Spotlight, Cadenza, or a custom project — we'd love to hear from you.